Thought for the day: Don't worry about your competition

Chapter Six:  Don't Worry about Your Competition (Let Them Worry about You)
 in  Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success by Mike Schultz

Topics from Chapter 6 (pp. 69-77) "...  These mistakes are understandable, but they're still mistakes...."

• Mistake 1: Over-the-Top Competitive Research
• Mistake 2: Market and Service Offering Reluctance
• Mistake 3: Clichéd Competitive Differentiation
• Mistake 4: Unique Methodology
• Forget General Marketing Advice
• Don't Worry about Crowded Markets
• Change the Question from Competition to Clients
• When Competition Is the Order of the Day

 

Google: Location a "Hugely Important" Signal

If Location's Not a Big Part of Your Strategy, It Will Be, Tuesday, March 23, 2010, By Chris Crum @ WebProNews

So what next?
I compared the ads that reflect a waterfall (one in North America, another in India)
See Google ads here [not so much matching], but here it is glaring. So also with Yahoo and then the MSN's Bing.

• Hogenakkal: Niagara Falls of India
• Niagara Falls Tourism Official Website Niagara Falls Ontario Canada
• Shivanasamudra [The two waterfalls are Gaganachukki and Bharachukki and together are also known as bluff. One of Bharachukki's sections resembles a 'U', just like the famous Niagara Falls]
• Nirmala Palaniappan's Photos - Sivanasamudra @ Facebook

The medieval monastery as metaphor ~~ Designing space for knowledge work

"The new Cass Business School building in the City of London, designed by Bennetts Associates, draws on best practice in workspace design, with a strong emphasis on innovation and experimentation before and during the design process. This included academic research on historical learning spaces. The medieval monastery, and particularly the cloister, was identified as a type of space designed specifically for the creation and sharing of knowledge. One of the Cass library spaces features a broad cloister-like corridor, with semi-public study areas and places for private reflection and conversation. The whole design reflects transparency — seeing and being seen." continue reading

See also:

what are pricing models available for Online Adverisements ?

Q & A @ LinkedIn
what are pricing models available for Online Adverisements ?
Asked by: Md Abubucker Alathick.

5 Answers | February 15, 2007 in Advertising | Closed

Library Vendor Assessment Literature Review

Interesting article, but dated.

Library Vendor Assessment Literature Review

by Susan C. Vargas, BiblioTech