KM and Internal Communications

A KM practitioner brought to my attention the link between KM and Internal Communications. Thanks to her creative spirit. I could find an intersting quote from the Web, An extract from the article, follows:

Watson Helsby’s report identifies additional roles for internal communicators, such as employee branding, leadership communication, intranet development and knowledge sharing. This final element is of growing importance: “For some members of our sample, [knowledge sharing] is very much the focus of their role – trying to engineer a change from a ‘push’ to ‘pull’ communications culture, and developing the infrastructure to support this.” Lindsay Gill, communications manager in Shell’s global learning organisation, feels that internal communications has many definitions but few companies have a clear, overarching appreciation for the role. She breaks the function into four parts: management and employee alignment, marketing, stakeholder management and business development. “These can be collected under one term, ‘connectivity’, which relates to activities that reduce overlaps of work and disconnects of understanding,” she says Continue reading the article... Your say: Linking internal functions with KM

see also:

Integrated internal communications: a multidisciplinary perspective
Author(s): Hanna K. Kalla, Corporate Communications: An International Journal
(2005) Volume: 10 Issue: 4 Page: 302 - 314

PUNCHLINE:
What is the role of the Librarian in this process?
Any suggestions, comments from Librarians, information professionals, and KM gurus?