During the Toronto stop of a Canadian road show to unveil release 2 of business intelligence tool MicroStrategy version 9, one exec explained why classic BI is no good for smart phones. Customers Hudson’s Bay and St. Elizabeth Healthcare share experiences with the software.
“Most applications that project to mobile phones are nothing more than business intelligence pre-packaged,” said Mark LaRow, senior vice-president of products with the McLean, Virginia-based BI software vendor.
Classic BI reports like grids and graph reports don’t work for the smart phone’s form factor and, if anything, said LaRow, such reports shouldn’t look like BI when viewed on a smart phone.continue reading
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