Thought for the day: Don't worry about your competition

Chapter Six:  Don't Worry about Your Competition (Let Them Worry about You)
 in  Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success by Mike Schultz

Topics from Chapter 6 (pp. 69-77) "...  These mistakes are understandable, but they're still mistakes...."

• Mistake 1: Over-the-Top Competitive Research
• Mistake 2: Market and Service Offering Reluctance
• Mistake 3: Clichéd Competitive Differentiation
• Mistake 4: Unique Methodology
• Forget General Marketing Advice
• Don't Worry about Crowded Markets
• Change the Question from Competition to Clients
• When Competition Is the Order of the Day